This means you are interested and know you might benefit a lot from a collaboration with us. You want to be sure that "The Client Recipe""studio can really bring you more revenue and take youbrand out to the world. So here comes the long pitch letter that Andris wrote to his first client. You can either spend a minute and read it or just skim through it:
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Problem: Do you want to acquire more customers, get more revenue or Receive more attention?
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Most of Restaurant businesses lack media presence or do it in an old school way. I bet some of you still advertise through magazines or radio. There is nothing wrong about it, its just highly inefficient. When was the last time you saw someone reading a magazine? Everyone now is on their phones and computers. Average person looks at the phone 46 times every day!
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Why i got into Restaurant Social Media advertising business? Let me tell you a short story:
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Last year i went with my girlfriend to Verona for a vacation. While sightseeing through the city we stumbled upon “Gellateria”, a small cozy cafe that makes ice cream. Charmed by the coziness of this place we walked in. The gellato was so great that i almost shred a tear of happiness. Definitely will return there for more on the next vacation.
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Whats the problem you ask? We found it by ACCIDENT. Later when i checked it had no presence in the media. If id search on Facebook or google for gellato ice cream id find nothing. Only after 5 minutes of digging i found one link on TripAdvisor about it. Will you hope on accidents to get new clients? Imagine how well would that cafe be doing if more people would know about their existence?
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But despite this modern problem that restaurant businesses experience these days, there are some who are earning more than ever while spending Less Time and Money!
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Im sure you can cook a burger more healthy, appealing and tasty than Mcdonalds. Yet they are earning billions. Why so? Many reasons, but one of the biggest ones is advertising, being on the media, seen and heard by everyone.
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Imagine what your restaurant/pub would look like with a strong presence on social media. People standing in lines to taste your slice of pizza or sip a glass of wine. One time customers turning into loyal ones. Earning more and being able to grow your business, letting more customers savor you meals.
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NUMBERS AND FACTS
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That was for the ones who love stories, now i''ll give some numbers. Venue owners heavily rely on a flow and return of the clients, yet they rarely care to acquire new ones. We can give you hundreds of new customers. How it translates into money? See by yourself:
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Costs of acquiring one happy customer:
Average sale per person $12
Number of Visits per year 24
Sales per person per year $288
X Average Number of people per table (2.3) $662
Number of referral 1
Gross sales per year $662
Sales over life of customer(5 years) $3,310
Gross sales for referrals $3,310
Total Value of one new satisfied customer $6,620
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Dont forget about unhappy ones or people who had a bad experience, posted a bad comment, left a bad review which is unresolved or had a bad experience with venue either in real life or online:
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Loss of a Happy Customer $6,620
How many people they will tell 12
% of negative referrals who dont become customer (25%) 3
Cost of those 3 lost customers $19,860
Total cost of one unhappy customer $26,480
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How to get new clients and how we will help you?
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Here are the tools we will use to make your business strive in the new age:
Facebook:
This is the key to our solution. It has more than 1.8 billion active users. We will make your venue easy to find, appealing and engaging. Potential leads will be motivated to follow your page and visit your place. We find perfect formula for your growth, which includes parameters as best time to post,best frequency, types of posts, most appealing content. Even such tiny details as in which person to address your customer! As you can see we take it seriously.
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Facebook Ads:
On Facebook we never boost posts. Let me tell you a secret they dont want you to know....
Boost button doesn't work well. It just spreads your message to everyone. Whats the point in showing your Bacon special to a vegan? Waste of money, time and resources! Only Facebook wins by earning more. We create highly targeted audiences, test multiple approaches, see the best one and advertise it. We create lookalike audience to find similar people to those who love your service and advertise to them. Long story short, we make every penny spent on adds count and convert.
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Instagram:
Whats one of top 5 things people make photos of on Instagram? Exactly! Food. Every customer that makes a picture of your meal is free advertising. We create your profile, optimize it for business, grow audience and incentivise people to share like and make photos of your meals. People tend to better receive visual information than text, so that's an easy way to show what you have to offer. We research the hashtags to attract more people, analyse the schedule, types of pics and do all the editing to make every post of yours a lead magnet.
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Twitter:
If someone wants to get in touch with business, most likely they will write about it on twitter. People post multiple times per day so it is a loud advertising platform. Great to engage with clients, post your recent updates, share valuable content. Same as on other platforms, we do our research, tweak tailor optimize and launch the content that attracts customers.
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Google:
There are 2 parts to this story, Google+ which allows you to make your business discoverable and easy to find whenever someone is googling where to eat. If done, registered and setup correctly its a great way to attract lots of customers. We go through everything to make you shiny and attractive on google.
Second thing is Google Adds. Not the cheapest way to generate leads, but certainly very effective whenever it involves table booking, catering or attracting tourists. We do everything to setup your adds in a way to bring maximum result with minimal costs.
Website:
Its important to leave a great first impression, so why to use the site that doesn't show your best? We go through your site and suggest/implement changes to make it conversive and effective when it comes to attracting clients. We create/edit pages that are mobile adaptable. We suggest or implement tweaks that help your page show higher up on the google search result page (SEO).
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Email marketing:
We generate email lists of customers or interested people to be able to notify them about your special offers, new meals, events and just occasionally engage with your customers in a direct way. We set up everything, write and send emails, answer to those and later use emails of customers to create lookalike audiences on Facebook of clients who already had a pleasure to have a meal with you. It all comes together.
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Brand Story:
People don't by from businesses they don't know or don't trust. Now clients want to know the story behind the business. Maybe you are Making pizza for 4 generations and learned to cook best one from your grand grand father? Maybe you serve the fanciest sushi that's made from organic fruits. Maybe you make your own wine and customers love it. We will help you to nourish your business heritage or story, pivot it, develop a marketing strategy and bring it out to the world.
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Dear Friend (after all this reading i think we kinda became friends)
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Im looking for a clients to whom i can bring new customers, more revenue and attention on media.If you are that client, i will personally work with you 1on1 to develop your Social Media Marketing.
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The first thing i’ll do for you is an audit of your media, webpage and marketing to see what can be done. After that i’ll get in touch with you and present it. That will take only 20-60 minutes for us on a call or chat (call preferred). After doing that for a few years I've gotten quite good at this.
At the end of our chat one of 2 things will happen:
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1 You love the plan and decide to implement it on you own. In this case i’ll wish you the best of luck and ask you to keep in touch with me to let me know you you are doing.
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2.you love the plan and ask to become my client so i can do all the heavy lifting for you to an extent you wish for. If that's the case we’ll knock it out of the park... And that's a promise. Every single client gets results. Literally.Every.Single.One.
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It is really that simple and there is no catch to it. Think about it, worst that can happen is you say no, the best that can happen is we work together to increase your sales and profit.
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Warning: this is not for everybody! Here's whom i can help:
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1.Busineses with good food/drinks/service.
2.Can spend or are spending minimum $1k per month on advertising
3.You can follow directions (don't worry i wont ask you to do anything weird)
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Here's what i want you to do next, if you meet the criteria and would like to talk. Send me an email to info@theclientrecipe.com
Or just fill in the form down bellow.
P.S. a small gift to the ones who really read through this letter and evaluated the need for our services: add the word "TESTRUN" to get a free evaluation of your social media, webpage and maybe get some more free bonuses :)
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With excitement looking forward to our collaboration:
Andris Vizulis
Chef of "The Client Recipe" agency